JOB: Director, Digital/Database Data Strategy (Agency) - NYC / CA / ATL

Director, Digital/Database Data Strategy (Agency) | iCIMS Social Distribution

JOB CAN BE IN NYC / SF / ATL or ORANGE COUNTY
You are responsible for developing data-drive marketing strategies and partnering with Client Services to present, sell and deliver them to clients. You will implement database and digital marketing programs and initiatives as well as related reporting and analytic projects. You will assist the VP in assessing departmental needs and procuring resources necessary to fulfill department goals and objectives - integrating direct marketing principles, assessing and analyzing client creative objectives to produce and recommend appropriate insights and recommendation solutions. Candidate in this role will hold superior communication skills, expert writing and presentation skills (highly creative and first rate conceptual) to C Suite of Fortune 500 clientele. This is a fast paced environment and will require a dynamic, flexible marketing insights guru.
RESPONSIBILITIES:
• Design and develop cross-channel, data-driven marketing strategies for assigned clients through collaboration with key stakeholders across Client Services, Account Management, and Account Planning functions – as well as leveraging Data Strategy & Analytics department resources
• Lead the development of data-based, offline and digital programs designed to maximize ROI from customer acquisition through retention based on segmentation, targeting and in-depth customer profiling and analysis (life cycle/ lifetime)
• Create enhance to our data development strategy including identifying external partners, governance, and data warehousing
• Define comprehensive measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for continuous improvement
• Identify research and analytics initiatives to support strategy development
• Create business cases for new marketing programs
• Design and manage strategic marketing roadmaps for clients
• Supervising the Data Strategists, managing their work and consulting with them on their projects
You have
– 8 yrs combined data driven marketing exp in mgmt consulting or agency environment with min of 5 yrs digital marketing experience leading the development of data-based, offline and digital program designed to maximize ROI from customer acquisition thru retention based on segmentation, targeting and in-depth customer profiling and analysis.
-Ability to derive insights from data.
-Advanced skills in data mining, quantitative analytics and predictive modeling techniques, working with a high transaction/behavioral marketing databases and experience in interpreting and presenting derived insights.
-Experience with web analytics
-Strong Campaign management experience
- Expert writing skills are essential.
- SAS a plus.
-BA/BS Mktg or Communications degree; Master’s preferred.