About Me

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Roni Zapin began her Database Marketing career in 1981 with BBDO Advertising in their Marketing Sciences Group. She continued her career at Columbia House and American Express in their Marketing analytic groups before joining CitiGroup as a VP, Database Marketing. Roni became an executive recruiter in the Database and Direct Marketing industry in 1995. She started RL Zapin Associates in 2001. Roni holds an MBA in Marketing and Quantitative Analysis from the University of Cincinnati, and a BS in Business Administration from SUNY Binghamton.

Thursday, August 23, 2012

NEW JOB: Sr Mgr, Fraud Modeling & Analytics

Sr Mgr, Fraud Modeling & Analytics 
White Plains, NY
 
Leading financial services consulting firm seeks a fraud analytics specialist to manage a small team of analysts, who will turn unstructured business questions into highly structured analytical solutions.  You will provide “thought leadership” to internal clients, derive meaningful data relationships through mining and visualization and incorporate findings into statistical modeling frameworks to support decision making across a wide range of problems.
You will:

  • Assist in construction of short term and long-term plans with associated benefits of strategies that are to be developed to reduce fraud across all portfolios (e.g. Credit Card, Debit Card, Advances, and Transactions)
  • Evaluate, analyze and leverage a range of statistical methods and analytical information in order to recommend, review and implement decisions that will have a positive impact on the P&L of each retail banking portfolio
  • Supervise regular evaluation of fraud authorization strategies that are implemented from both an operational and financial benefit perspective. Suggest changes and improvements as necessary
  • Provide necessary support and guidance to new products and services from a fraud perspective
  • Accountable for providing expert consultancy to stakeholders in order to support strategic agenda
  • Accountable for communicating proposed strategies and for delivering appropriate reporting
  • Assist staff in developing technical skill, business acumen, project management, statistical analysis and stakeholder management.
·        Scheduling, building, managing and promoting statistical models using SAS, Xeno and adhoc databases. As chief modeler, ensure models are built on schedule and error-free.
·        Apply model development methodologies and develop predictive models, design and execute ad hoc statistical research, and executing model validation and scoring
·        Assist in developing and executing strategy to research and implement predictive modeling techniques and technologies
  • Apply optimization techniques to maximize guest profitability
·        Contributing to the development of a cutting-edge data mining and modeling environment, utilizing the latest software tools and technologies.
  • Partner with key organizational members to best utilize predictive modeling solutions
  • Direct the team  in the completion of critical assignments when required

You have:

·        Quant BS degree with 4+ years of experience developing, implementing and managing custom-score based solutions, or  Quant MS degree preferred  with at least two years of experience;
·        Ph.D. degree in statistics preferred
  • Ability to lead complex analytic projects
  • Ability to work and contribute in a team environment
·        Experience solving analytical problems in a business environment desirable.
·        Ability to work independently or as part of a team.
·        Excellent oral and written communication skills, essential.
·        Proficient with SAS programming (SAS BASE and SAS macro language) and/or other similar statistical software (Xeno, S-Plus).
·        Experience utilizing large-scale databases, SQL, UNIX, and relational database applications.
·        Experience with response modeling in FRAUD, preferably in credit cards, from a bureau, consulting company or issuer.
·        Areas of statistical knowledge should at minimum include a few of the following: Statistical Experimental Design, Generalized Linear Models, Time Series Modeling and Forecasting, Multinomial Response Models, Bayesian Analysis and Modeling, Markov Chain Monte Carlo, Simulated Annealing, Constraint Optimization, Data Mining and Visualization, Modern Exploratory Data Analysis and Modeling.


Thursday, August 16, 2012

New Job: Database Marketing Analytics Director - Jersey City, NJ

Director, Database Marketing Analytics

 Jersey City, NY - My digital solutions client seeks a seasoned, yet hands-on  multi-channel database marketing analytics leader to provide campaign measurement, LTV,  monetization strategies, targeted lead generation, through the use of statistical modeling and strategic business analysis.  Since the current data is disperse (and in some cases, incomplete), you will also participate in data warehouse development and management. This position will work closely with internal clients, affiliated companies as well as external vendors.

You will:

  • Manage and grow database analytics team (in the future).
·       Work with internal and external resources to establish best practices in building enterprise data warehouse and managing vendors.
  • Stay ahead of new research in marketing database, analytics, digital and social media technologies and trends
·       Build competitive digital marketing intelligence to help increase user engagement and guide web architecture. Drive integration between web analytics and multiple brand/communication digital channels.
  • Develop analytics proposals and strategies to present to marketing managers
  • Raise open and click rates: By tapping into email deliverability best practices and delivering multi-step campaigns aligned with prospects’ profiles, interests, and online activities, boosting the effectiveness of email or social activity.
·       Create and standardize processes for data gathering, reporting and analysis as well as automating KPI dashboards for marketing and product development. Provide ad hoc campaign analysis and statistical modeling analysis to help drive customer loyalty (B2B and B2C) and inform CRM strategy.
  • Develop the comprehensive closed-loop marketing program to measure and drive ROI from marketing programs. Optimize performance with A/B testing and content analytics. Recommend improvements to marketing campaigns based on results
  • Design and implement sophisticated reporting and analytics and provide creative interpretation which will derive strategic insights and create actionable opportunities and implications for the business.  


You have:
       Post graduate degree in a quantitative field or MBA with quant undergrad.
       8+ years of experience in database marketing analytics including email marketing.
       Deep knowledge of quantitative analysis, statistics,  as well as digital/social media, metrics and analysis.
       Superior leadership skills, capable of building and managing a team with multiple talents.
       Excellent verbal, written and presentation communication skills. Ability to breakdown complex concepts and present them to non-technical audience.
       A self-starter with an entrepreneur spirit, thick-skinned, ego-free, thrives in a start-up environment.

Wednesday, August 15, 2012

New Job in Nashville Area....

VP, Consumer Insights 
 Nashville area...
 New function in this multi-brand consumer company to build and lead a Consumer Insights Team who provide actionable recommendations for branding, product, and customer  marketing opportunities for each of the brands.  .  Lead Insights work required for success of initiatives, including product/brand positioning, product enhancements/re-launches, expansion into new categories and channels, marketing messages, packaging, etc. Develop the long term vision for the Insights group as you hire and lead the team, providing training and expert support/guidance as needed, and manage all third-party market research vendor relationships. You will work cross-functionally with Senior Management Brand Management, and Product Development to help them understand market gaps/needs, as well as keep them abreast of industry trends and competitive activities.

 This position REQUIRES an individual that has Built out/Developed an Insights team at a multi-product CPG or consumer products organization. Someone well versed in both qualitative and quantitative research, including research design, analysis, and tools/techniques.  Most important is the experience of educating, influencing and driving the "voice of the customer" into decision making across the organization.

New Job in NYC

Insurance Marketing & Distribution Advanced Analytics - Dir/Mgr/Sr Analyst

 
My client, a global leader in Insurance, has a start-up opportunity ,as they develop a Decision Science powerhouse, for those with demonstrated deep quantitative experience, integrative thinking, and  intellectual curiosity.

They seek experienced quantitative analytics professionals who have worked in the Commercial Insurance vertical to support consumer marketing and commercial distribution departments. They are looking for skills that go beyond marketing analytics: data mining, media mix optimization (digital, direct mail), predictive modeling (LTV, Survivor analysis),  strategic thinking and the ability to articulate model concepts and results. These senior, hands-on roles will work with the business to translate problems and develop solutions that will :

-Segment insurance agents to identify valued agents in order to reward and leverage them better
-Develop Media Mix Analytics for when, where, how and how much marketing dollars to spend on marketing and distribution.

You have: An advanced quantitative degree, significant experience working on Commercial Insurance (P&C) marketing and distribution problems and have advanced programming (SAS), and current data mining and analytic skills. Demonstrated expertise with respect to the media measurement and use of responder analytics to inform media placement. Superior knowledge of analytical concepts and the ability to execute models and results. Experience working for a major property and casualty insurance company as a predictive modeler is a requirement. The Director level positions require leadership experience. There are also positions at the Manager and Sr Analyst level.

Saturday, August 4, 2012

JOB: Director, Digital Marketing - Nashville, TN area

Director, Digital Marketing

 
My client, a global consumer products company for well over 100 years, has many well-known name brands you have purchased In this newly created role, they seek a seasoned Digital Marketer who will work with each of the brand managers to incorporate social media and digital into advertising and marketing strategies. You will act as the Subject Matter expert, as you lead a team that will keep ahead of the latest tools in mobile strategy, Social media, SEM, SEO, online advertising, website functionality and redesign, online content and development
You have a minimum of a BA/BS, with an MBA preferred.  You have worked in Digital Marketing for the last  5 (or more) years, and are currently in a leadership role where you have built out a team.  You have hands -on experience in the above mentioned areas.  In addition, you have strong analytical skills and can synthesize results in presentations to senior management.  Preference will be given to those with consumer products industry experience.

JOB: VP, Consumer Insights - Nashville, TN Area

VP, Consumer Insights

 
New function in this multi-brand consumer company to build and lead a Consumer Insights Team who provide actionable recommendations for branding, product, and customer  marketing opportunities for each of the brands.  .  Lead Insights work required for success of initiatives, including product/brand positioning, product enhancements/re-launches, expansion into new categories and channels, marketing messages, packaging, etc. Develop the long term vision for the Insights group as you hire and lead the team, providing training and expert support/guidance as needed, and manage all third-party market research vendor relationships. You will work cross-functionally with Senior Management Brand Management, and Product Development to help them understand market gaps/needs, as well as keep them abreast of industry trends and competitive activities.  This position REQUIRES an individual that has Built out/Developed an Insights team at a multi-product CPG or consumer products organization. Someone well versed in both qualitative and quantitative research, including research design, analysis, and tools/techniques.  Most important is the experience of turning insights into action.