JOB: Director, Digital/Database Data Strategy (Agency) - NYC / CA / ATL

Director, Digital/Database Data Strategy (Agency) | iCIMS Social Distribution

JOB CAN BE IN NYC / SF / ATL or ORANGE COUNTY
You are responsible for developing data-drive marketing strategies and partnering with Client Services to present, sell and deliver them to clients. You will implement database and digital marketing programs and initiatives as well as related reporting and analytic projects. You will assist the VP in assessing departmental needs and procuring resources necessary to fulfill department goals and objectives - integrating direct marketing principles, assessing and analyzing client creative objectives to produce and recommend appropriate insights and recommendation solutions. Candidate in this role will hold superior communication skills, expert writing and presentation skills (highly creative and first rate conceptual) to C Suite of Fortune 500 clientele. This is a fast paced environment and will require a dynamic, flexible marketing insights guru.
RESPONSIBILITIES:
• Design and develop cross-channel, data-driven marketing strategies for assigned clients through collaboration with key stakeholders across Client Services, Account Management, and Account Planning functions – as well as leveraging Data Strategy & Analytics department resources
• Lead the development of data-based, offline and digital programs designed to maximize ROI from customer acquisition through retention based on segmentation, targeting and in-depth customer profiling and analysis (life cycle/ lifetime)
• Create enhance to our data development strategy including identifying external partners, governance, and data warehousing
• Define comprehensive measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for continuous improvement
• Identify research and analytics initiatives to support strategy development
• Create business cases for new marketing programs
• Design and manage strategic marketing roadmaps for clients
• Supervising the Data Strategists, managing their work and consulting with them on their projects
You have
– 8 yrs combined data driven marketing exp in mgmt consulting or agency environment with min of 5 yrs digital marketing experience leading the development of data-based, offline and digital program designed to maximize ROI from customer acquisition thru retention based on segmentation, targeting and in-depth customer profiling and analysis.
-Ability to derive insights from data.
-Advanced skills in data mining, quantitative analytics and predictive modeling techniques, working with a high transaction/behavioral marketing databases and experience in interpreting and presenting derived insights.
-Experience with web analytics
-Strong Campaign management experience
- Expert writing skills are essential.
- SAS a plus.
-BA/BS Mktg or Communications degree; Master’s preferred.

Social Media/ Research Coordinator (P/T)

Social Media/ Research Coordinator (P/T): Since 2001, RL Zapin Associates has been a leader in Analytics & CRM Recruitment.
We are seeking a cutting-edge Social Media Coordinator that will create a uniform brand across all of our efforts, someone that stays ahead of the trends and is always looki

Mgr/Sr Analyst, Model Risk Management (NYC)

Mgr/Sr Analyst, Model Risk Management: Global Insurance company has an opening for Seasoned Model Risk Quant Analysts (and Managers) for a newly created group, who will validate and approve the models for pricing and risk measurement of P&C insurance products. These models include CAT (flood,

NEW JOB: VP, Analytics - for NYC agency

VP, Analytics

NYC: Great opportunity to help this global advertising agency grow and promote their analytic offerings to new clients as well as their existing, mostly pharma clients.  These analytic solutions include: segmentation/targeting, media/market mix modeling, online/web experience analytics, and CRM/Customer Behavior Path measurement, media/social analytics. Requires experience in full project lifecycle from scoping, pricing and staffing engagements,  through development and presentation of decks.  You will manage a team that will be developing and executing the modeling and analytics, so you must be hands-on with these techniques as well.

You have 10-15 years of analytics experience, the bulk in the digital space.  Must have agency or consulting firm experience.  5+ years managing a team. Deep industry knowledge spanning several key industries including pharmaceutical. Expert knowledge of analytic techniques such as: time series data analysis, segmentation, multivariate statistical analysis, predictive modeling, various key performance indicators & metrics, balanced scorecard approaches, research & advanced test design, forecasting, return on investment using  SAS or SPSS. Expert knowledge of analytic solutions platforms, software, partners, and emerging trends. Strong knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologies (DART, Google Analytics, SiteCatalyst, comScore, Dynamic Logic, etc.).  Demonstrated expertise utilizing media research and external data sources including Nielsen, Simmons, media planning platforms, eMarketing, Forrester Research, Gartner. Expert knowledge of various external vendors including online services firms, content management, advanced modeling, research firms, 3^rd party ad server, demand side providers, rich media vendors, email marketing companies, as well as office services firms: direct mail, telemarketing, events marketing firms

NEW JOB : Database Marketing Evangelist : Jersey City, NU

Database Marketing Evangelist

My digital media client seeks a seasoned, professional to create and evangelize  the Database Marketing  vision, and own the function.   You will travel across the country local markets, presenting this vision, understanding their needs, and educating them on the power, capabilities and advantages of  understanding one complete view of the customer (campaign measurement, LTV,  monetization strategies, and targeted lead generation).  Currently, each market has disperse data, siloed within departments.  

You will manage a Sr Analyst for the modeling and analytics, and a Sr Database Analyst for the Database development. Please note that this will not grow to be a large organization, but resources can be hired as needed (outside contractors).

This position will work closely with internal clients, affiliated companies as well as external vendors.  Travel will be about 25%.

You will:

·       Work with internal and external resources to establish best practices in building enterprise data warehouse and managing vendors.

• Stay ahead of new research in marketing database, analytics, digital and social media technologies and trends

·       Build competitive digital marketing intelligence to help increase user engagement and guide web architecture. Drive integration between web analytics and multiple brand/communication digital channels.

• Develop analytics proposals and strategies to present to marketing managers
• Raise open and click rates: By tapping into email deliverability best practices and delivering multi-step campaigns aligned with prospects’ profiles, interests, and online activities, boosting the effectiveness of email or social activity.

·       Create and standardize processes for data gathering, reporting and analysis as well as automating KPI dashboards for marketing and product development. Provide ad hoc campaign analysis and statistical modeling analysis to help drive customer loyalty (B2B and B2C) and inform CRM strategy.

• Develop the comprehensive closed-loop marketing program to measure and drive ROI from marketing programs. Optimize performance with A/B testing and content analytics. Recommend improvements to marketing campaigns based on results

• Design and implement sophisticated reporting and analytics and provide creative interpretation which will derive strategic insights and create actionable opportunities and implications for the business. 

You have:

–       Post graduate degree in a quantitative field or MBA with quant undergrad.

–       10+ years of experience in database marketing in a digital environment. Experience in Consulting and/or pre-sales or solutions (in database marketing) a definite plus.  NOTE: NO SALES people please.

–       Requires deep knowledge of quantitative analysis, statistics,  as well as digital/social media, metrics and analysis.

–       Superior leadership skills, capable of building and managing a team with multiple talents.

–       Excellent verbal, written and presentation communication skills. Ability to breakdown complex concepts and present them to non-technical audience.

–       A self-starter with an entrepreneur spirit, thick-skinned, understanding of complex political environments, ego-free, thrives in a start-up environment (not a big company mentality).

NEW JOB: Sr Mgr, Fraud Modeling & Analytics

Sr Mgr, Fraud Modeling & Analytics 
White Plains, NY
 

Leading financial services consulting firm seeks a fraud analytics specialist to manage a small team of analysts, who will turn unstructured business questions into highly structured analytical solutions.  You will provide “thought leadership” to internal clients, derive meaningful data relationships through mining and visualization and incorporate findings into statistical modeling frameworks to support decision making across a wide range of problems.

You will:

• Assist in construction of short term and long-term plans with associated benefits of strategies that are to be developed to reduce fraud across all portfolios (e.g. Credit Card, Debit Card, Advances, and Transactions)
• Evaluate, analyze and leverage a range of statistical methods and analytical information in order to recommend, review and implement decisions that will have a positive impact on the P&L of each retail banking portfolio
• Supervise regular evaluation of fraud authorization strategies that are implemented from both an operational and financial benefit perspective. Suggest changes and improvements as necessary
• Provide necessary support and guidance to new products and services from a fraud perspective
• Accountable for providing expert consultancy to stakeholders in order to support strategic agenda
• Accountable for communicating proposed strategies and for delivering appropriate reporting
• Assist staff in developing technical skill, business acumen, project management, statistical analysis and stakeholder management.

·        Scheduling, building, managing and promoting statistical models using SAS, Xeno and adhoc databases. As chief modeler, ensure models are built on schedule and error-free.

·        Apply model development methodologies and develop predictive models, design and execute ad hoc statistical research, and executing model validation and scoring

·        Assist in developing and executing strategy to research and implement predictive modeling techniques and technologies

• Apply optimization techniques to maximize guest profitability

·        Contributing to the development of a cutting-edge data mining and modeling environment, utilizing the latest software tools and technologies.

• Partner with key organizational members to best utilize predictive modeling solutions
• Direct the team  in the completion of critical assignments when required

You have:

·        Quant BS degree with 4+ years of experience developing, implementing and managing custom-score based solutions, or  Quant MS degree preferred  with at least two years of experience;

·        Ph.D. degree in statistics preferred

• Ability to lead complex analytic projects
• Ability to work and contribute in a team environment

·        Experience solving analytical problems in a business environment desirable.

·        Ability to work independently or as part of a team.

·        Excellent oral and written communication skills, essential.

·        Proficient with SAS programming (SAS BASE and SAS macro language) and/or other similar statistical software (Xeno, S-Plus).

·        Experience utilizing large-scale databases, SQL, UNIX, and relational database applications.

·        Experience with response modeling in FRAUD, preferably in credit cards, from a bureau, consulting company or issuer.

·        Areas of statistical knowledge should at minimum include a few of the following: Statistical Experimental Design, Generalized Linear Models, Time Series Modeling and Forecasting, Multinomial Response Models, Bayesian Analysis and Modeling, Markov Chain Monte Carlo, Simulated Annealing, Constraint Optimization, Data Mining and Visualization, Modern Exploratory Data Analysis and Modeling.

New Job: Database Marketing Analytics Director - Jersey City, NJ

Director, Database Marketing Analytics

 Jersey City, NY - My digital solutions client seeks a seasoned, yet hands-on  multi-channel database marketing analytics leader to provide campaign measurement, LTV,  monetization strategies, targeted lead generation, through the use of statistical modeling and strategic business analysis.  Since the current data is disperse (and in some cases, incomplete), you will also participate in data warehouse development and management. This position will work closely with internal clients, affiliated companies as well as external vendors.

You will:

• Manage and grow database analytics team (in the future).

·       Work with internal and external resources to establish best practices in building enterprise data warehouse and managing vendors.

• Stay ahead of new research in marketing database, analytics, digital and social media technologies and trends

·       Build competitive digital marketing intelligence to help increase user engagement and guide web architecture. Drive integration between web analytics and multiple brand/communication digital channels.

• Develop analytics proposals and strategies to present to marketing managers
• Raise open and click rates: By tapping into email deliverability best practices and delivering multi-step campaigns aligned with prospects’ profiles, interests, and online activities, boosting the effectiveness of email or social activity.

·       Create and standardize processes for data gathering, reporting and analysis as well as automating KPI dashboards for marketing and product development. Provide ad hoc campaign analysis and statistical modeling analysis to help drive customer loyalty (B2B and B2C) and inform CRM strategy.

• Develop the comprehensive closed-loop marketing program to measure and drive ROI from marketing programs. Optimize performance with A/B testing and content analytics. Recommend improvements to marketing campaigns based on results

• Design and implement sophisticated reporting and analytics and provide creative interpretation which will derive strategic insights and create actionable opportunities and implications for the business.  

You have:

–       Post graduate degree in a quantitative field or MBA with quant undergrad.

–       8+ years of experience in database marketing analytics including email marketing.

–       Deep knowledge of quantitative analysis, statistics,  as well as digital/social media, metrics and analysis.

–       Superior leadership skills, capable of building and managing a team with multiple talents.

–       Excellent verbal, written and presentation communication skills. Ability to breakdown complex concepts and present them to non-technical audience.

–       A self-starter with an entrepreneur spirit, thick-skinned, ego-free, thrives in a start-up environment.