NYC: Great opportunity to help this global advertising agency grow and promote their analytic offerings to new clients as well as their existing, mostly pharma clients. These analytic solutions include: segmentation/targeting, media/market mix modeling, online/web experience analytics, and CRM/Customer Behavior Path measurement, media/social analytics. Requires experience in full project lifecycle from scoping, pricing and staffing engagements, through development and presentation of decks. You will manage a team that will be developing and executing the modeling and analytics, so you must be hands-on with these techniques as well.
You have 10-15 years of analytics experience, the bulk in the digital space. Must have agency or consulting firm experience. 5+ years managing a team. Deep industry knowledge spanning several key industries including pharmaceutical. Expert knowledge of analytic techniques such as: time series data analysis, segmentation, multivariate statistical analysis, predictive modeling, various key performance indicators & metrics, balanced scorecard approaches, research & advanced test design, forecasting, return on investment using SAS or SPSS. Expert knowledge of analytic solutions platforms, software, partners, and emerging trends. Strong knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologies (DART, Google Analytics, SiteCatalyst, comScore, Dynamic Logic, etc.). Demonstrated expertise utilizing media research and external data sources including Nielsen, Simmons, media planning platforms, eMarketing, Forrester Research, Gartner. Expert knowledge of various external vendors including online services firms, content management, advanced modeling, research firms, 3rd party ad server, demand side providers, rich media vendors, email marketing companies, as well as office services firms: direct mail, telemarketing, events marketing firms
