My digital media client seeks a seasoned, professional to create and evangelize the Database Marketing vision, and own the function. You will travel across the country local markets, presenting this vision, understanding their needs, and educating them on the power, capabilities and advantages of understanding one complete view of the customer (campaign measurement, LTV, monetization strategies, and targeted lead generation). Currently, each market has disperse data, siloed within departments.
You will manage a Sr Analyst for the modeling and analytics, and a Sr Database Analyst for the Database development. Please note that this will not grow to be a large organization, but resources can be hired as needed (outside contractors).
This position will work closely with internal clients, affiliated companies as well as external vendors. Travel will be about 25%.
You will:
· Work with internal and external resources to establish best practices in building enterprise data warehouse and managing vendors.
- Stay ahead of new research in marketing database, analytics, digital and social media technologies and trends
· Build competitive digital marketing intelligence to help increase user engagement and guide web architecture. Drive integration between web analytics and multiple brand/communication digital channels.
- Develop analytics proposals and strategies to present to marketing managers
- Raise open and click rates: By tapping into email deliverability best practices and delivering multi-step campaigns aligned with prospects’ profiles, interests, and online activities, boosting the effectiveness of email or social activity.
· Create and standardize processes for data gathering, reporting and analysis as well as automating KPI dashboards for marketing and product development. Provide ad hoc campaign analysis and statistical modeling analysis to help drive customer loyalty (B2B and B2C) and inform CRM strategy.
- Develop the comprehensive closed-loop marketing program to measure and drive ROI from marketing programs. Optimize performance with A/B testing and content analytics. Recommend improvements to marketing campaigns based on results
- Design and implement sophisticated reporting and analytics and provide creative interpretation which will derive strategic insights and create actionable opportunities and implications for the business.
– Post graduate degree in a quantitative field or MBA with quant undergrad.
– 10+ years of experience in database marketing in a digital environment. Experience in Consulting and/or pre-sales or solutions (in database marketing) a definite plus. NOTE: NO SALES people please.
– Requires deep knowledge of quantitative analysis, statistics, as well as digital/social media, metrics and analysis.
– Superior leadership skills, capable of building and managing a team with multiple talents.
– Excellent verbal, written and presentation communication skills. Ability to breakdown complex concepts and present them to non-technical audience.
– A self-starter with an entrepreneur spirit, thick-skinned, understanding of complex political environments, ego-free, thrives in a start-up environment (not a big company mentality).
