About Me

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Roni Zapin began her Database Marketing career in 1981 with BBDO Advertising in their Marketing Sciences Group. She continued her career at Columbia House and American Express in their Marketing analytic groups before joining CitiGroup as a VP, Database Marketing. Roni became an executive recruiter in the Database and Direct Marketing industry in 1995. She started RL Zapin Associates in 2001. Roni holds an MBA in Marketing and Quantitative Analysis from the University of Cincinnati, and a BS in Business Administration from SUNY Binghamton.

Wednesday, August 15, 2012

New Job in NYC

Insurance Marketing & Distribution Advanced Analytics - Dir/Mgr/Sr Analyst

 
My client, a global leader in Insurance, has a start-up opportunity ,as they develop a Decision Science powerhouse, for those with demonstrated deep quantitative experience, integrative thinking, and  intellectual curiosity.

They seek experienced quantitative analytics professionals who have worked in the Commercial Insurance vertical to support consumer marketing and commercial distribution departments. They are looking for skills that go beyond marketing analytics: data mining, media mix optimization (digital, direct mail), predictive modeling (LTV, Survivor analysis),  strategic thinking and the ability to articulate model concepts and results. These senior, hands-on roles will work with the business to translate problems and develop solutions that will :

-Segment insurance agents to identify valued agents in order to reward and leverage them better
-Develop Media Mix Analytics for when, where, how and how much marketing dollars to spend on marketing and distribution.

You have: An advanced quantitative degree, significant experience working on Commercial Insurance (P&C) marketing and distribution problems and have advanced programming (SAS), and current data mining and analytic skills. Demonstrated expertise with respect to the media measurement and use of responder analytics to inform media placement. Superior knowledge of analytical concepts and the ability to execute models and results. Experience working for a major property and casualty insurance company as a predictive modeler is a requirement. The Director level positions require leadership experience. There are also positions at the Manager and Sr Analyst level.