About Me

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Roni Zapin began her Database Marketing career in 1981 with BBDO Advertising in their Marketing Sciences Group. She continued her career at Columbia House and American Express in their Marketing analytic groups before joining CitiGroup as a VP, Database Marketing. Roni became an executive recruiter in the Database and Direct Marketing industry in 1995. She started RL Zapin Associates in 2001. Roni holds an MBA in Marketing and Quantitative Analysis from the University of Cincinnati, and a BS in Business Administration from SUNY Binghamton.

Saturday, August 4, 2012

JOB: Director, Digital Marketing - Nashville, TN area

Director, Digital Marketing

 
My client, a global consumer products company for well over 100 years, has many well-known name brands you have purchased In this newly created role, they seek a seasoned Digital Marketer who will work with each of the brand managers to incorporate social media and digital into advertising and marketing strategies. You will act as the Subject Matter expert, as you lead a team that will keep ahead of the latest tools in mobile strategy, Social media, SEM, SEO, online advertising, website functionality and redesign, online content and development
You have a minimum of a BA/BS, with an MBA preferred.  You have worked in Digital Marketing for the last  5 (or more) years, and are currently in a leadership role where you have built out a team.  You have hands -on experience in the above mentioned areas.  In addition, you have strong analytical skills and can synthesize results in presentations to senior management.  Preference will be given to those with consumer products industry experience.