About Me

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Roni Zapin began her Database Marketing career in 1981 with BBDO Advertising in their Marketing Sciences Group. She continued her career at Columbia House and American Express in their Marketing analytic groups before joining CitiGroup as a VP, Database Marketing. Roni became an executive recruiter in the Database and Direct Marketing industry in 1995. She started RL Zapin Associates in 2001. Roni holds an MBA in Marketing and Quantitative Analysis from the University of Cincinnati, and a BS in Business Administration from SUNY Binghamton.

Saturday, June 2, 2012

DPM Product Manager (NYC)

DPM Product Manager

 


My client, a global leader in marketing solutions is seeking a  Product Manager to manage its DMP (data management platform) product development, that will combine CRM, social, online and mobile data for its clients.
You will be the online advertising subject matter expert, on data collection and distribution. In addition,  you  will provide competitive analysis, gather client requirements, construct user stories, maintain a product backlog and work with a cross functional team to deliver product iterations with high market value. In addition, you will also  maintain documents describing how the platform is meeting industry requirements.
You have:
5 years Product/Project manager experience in Online or mobile advertising, with Ad Operations product knowledge & experience with a deep understanding of the technical operations
High-level of experience participating in development projects especially with writing and overseeing requirements.
Agency experience a plus
Data Management Platform is preferred
Database Marketing skills is also preferred
Must reside in the NYC area, no relocation