About Me

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Roni Zapin began her Database Marketing career in 1981 with BBDO Advertising in their Marketing Sciences Group. She continued her career at Columbia House and American Express in their Marketing analytic groups before joining CitiGroup as a VP, Database Marketing. Roni became an executive recruiter in the Database and Direct Marketing industry in 1995. She started RL Zapin Associates in 2001. Roni holds an MBA in Marketing and Quantitative Analysis from the University of Cincinnati, and a BS in Business Administration from SUNY Binghamton.

Saturday, June 2, 2012

Senior Mgr, Analytics (Mobile) - NYC

Senior Mgr, Analytics (Mobile)

 
My media client is rapidly growing!!  They need a seasoned Marketing analytics manager with SAS who will analyze and provide customer insights for their new Mobile product offering.   Train, mentor and oversee a team of analysts in quantitative analysis relating to retention, product development, pricing, web analytics and campaign management.     Determine underlying story from multiple data sources and crystallize resulting implications for business.
Bring a new level of customer reporting, analysis and insights to the brand.
Communicate key findings to senior management in an actionable manner.
Manage ad hoc requests and development of analytical methodologies including test plans and key metric templates.

You have managed an analytics team that uses SAS (and you are hands-on as well). You have exposure to digital analytics (Omniture).  Mobile analytics and/or subscription experience is a plus.

You must currently reside in the NYC area.